4ps of marketing is all in one strategy to boost your e-commerce profit.Marketing a business goes beyond advertising. It needs convincing powers to show your prospects that your goods or services are exactly what they need. The 4ps of marketing also known as the business mix, is a popular marketing concept that is meant to ensure business success. It was conceived by Neil Borden in the 1940s and Jerome McCarthy, in his book, developed the…

Life insurance policy is a legal agreement between a person and an insurance provider in which the insurer guarantees the insured’s financial security in return for regular premium payments.Knowing how to buy life insurance will save your time and money.Per the agreement, in the event of the policyholder’s death or if the policy matures following the terms stipulated therein, the insurance company will make a lump sum payment to the person or his family after…

Mass email marketing is the technique of sending a single message to many subscribers through digital marketing means or manually. This marketing approach has developed a bad reputation due to its mode of execution and the subsequent low conversion rates. Mass emails are normally delivered to an unfiltered audience that may not be interested in what you have to offer. This makes them look unfriendly and intrusive to some people. However, poor bulk email campaign…

Have you ever thought of personalised email campaigns that will help your business grow and receive more engagement ? Well this article will help you understand several strategies on how to create personalised email personalised email campaigns.In many scenarios, email personalisation is a digital marketing tactics that involves the use of subscribers data to create a custom experience for different groups or individuals.It gives marketing team the ability to target specific subscribers with relevant special…

25 ways to boost e-commerce profit has been explained in this article.An e-commerce business is a business model where buyers and sellers exchange goods and services over the internet.Therefore, you need a workflow diagram of ideas or tasks that must be followed to successfully run a profitable business.They are broadly categorised as Business to Business {B2B} or Business to Consumers{B2C} eCommerce. 1.Focus on the market.It’s important to know how to reach out to your target…

Customer loyalty is an ongoing positive relationship between a customer and a business. To boost customer loyalty, you need adequate resources and skills.It drives repeat purchases and also prompts existing customers to choose your company over a competitor’s offering similar benefits. In businesses such as e-commerce platforms that sells softwares, hosting companies, webinars software, website builders, seo software tools among others require customers’ loyalty as a priority.It’s a measurement of a customer’s willingness to continue…