Marketing project management software is an application with functionalities for primarily collaborating and tracking the delivery of marketing projects.
In planning, project management software offers companies campaign planning, task management, workload management, time tracking, and team collaboration, among other features.
The right tool can replace the other SaaS tools you have used for marketing project management. You might be called upon for various subscriptions, such as time tracking, project management, file sharing, and project communication.
Marketing project management tools help manage tasks and streamline workflows. They reduce the number of tools needed and offer the maximum required functionalities in one platform.
For marketing projects, a lot of tasks need to be managed. The best project management tool will help run the marketing department smoothly.
The tool should be well-equipped to provide a clear project overview and complete transparency of the project status. It should also be capable of easy-to-use draft sharing, customized workflow, marketing reporting, and simple review and approval processes.
Any marketing team of any size can use marketing management software. These include Digital marketing agencies, internal marketing teams, marketing consultants, freelancers, designers, brand management firms, and advertising agencies.
The functionalities required by marketing teams are campaign planning, client communication, baseline management, time tracking, and team collaboration.
PROJECT MANAGEMENT TOOLS SOFTWARE.
1.ClickUp.
This Marketing project management software is best for managing tasks, campaigns, docs, and clients.
It offers features and functionalities for planning promotions, measuring ROI, outlining processes, rescheduling reminders, tracking initiatives, and managing workloads, among other things.
With ClickUp, you can link tasks and lists to a central source of truth. It will let you plan, manage, and track the quarterly initiative goals.
ClickUp can be used in various use cases, such as project management, sales, etc. It provides a facility for viewing campaign results by building custom widgets.
You can reschedule the reminders, and you will have all the daily tasks, reminders, and Google Calendar in one place.
Key Features for ClickUp.
-Features for forecasting the schedule of promotions on the calendar.
-While forecasting the promotion, you can store details like discounts, durations, etc.
-It offers functionalities for outlining the processes
-The tool will let you collaborate in real time, assign comments, and create new tasks.
-For efficient workload management, it offers time-tracking features.
Price overview:
*Free plan
*Unlimited-$5 per member per month
*Business-$9 per member per month
*Enterprise-get quotation
2. Monday. com
Monday. com is a Marketing project management software that offers a custom solution for marketing and creative teams:- Monday Marketing. It’s best for collaboration and marketing campaigns.
All your work is centralized in one shared workspace. It offers easy access to information and you can visualize the work differently.
The board offers customizable tools that can be used for any workflow like campaign tracking, social media calendar and others.
The tool also has functionalities for customizing workflow, which make it suitable for managing high volumes of work.
It can be integrated with other work tools, such as Gmail and messaging apps. Monday Marketing makes visualization of important data easier, and it helps identify bottlenecks, allowing you to optimize your campaign spend.
It increases visibility across teams, and you can use the tool to gain agility and for scalable processes. Its flexibility also lets the team work faster and in dynamic ways.
Key Features for Monday.com.
-Tracks everything that your team is working on.
-It has collaboration features.
-Its automation features make working easier because it could send notifications and prioritize tasks.
-Its dashboard gives the bigger picture and can give you an overview of the projects and teams.
Pricing overview:
*Free plan
*Standard-$10 per seat per month
*Pro-$16 per seat per month
*Enterprise-get quotation
A free trial is available in the tool.
3.Wrike.
This tool is best designed for marketing project management as it gives complete visibility across all the campaigns. It gives cross-departmental collaboration and powerful automation. It is customizable and can fit any organization.
It has custom dashboards and workflows and helps with team-specific automation and streamlining processes. The solution has enterprise-grade security and provides templates that make it easier to start and get the most out of marketing project management.
This solution can be integrated with tools you already use, such as Google, Box, and JIRA.
You can perform various activities, such as monitoring social channels, tracking results, and communicating, all from one place. You can also tailor this platform to work your way.
Key Features for Wrike.
-Provides end-to-end visibility.
-Provides a facility for real-time commenting and notifications, live editing, and dynamic reports.
It provides quick performance insights, clarity for all projects, automated approval, and simplified asset publication, among other things.
-It offers functionalities for collaboration across teams.
Pricing overview:
*Free plan
*Professional-$9.80 per user per month
*Business-$25.80 per user per month
*Enterprise-get quotation
4. Smartsheet.
This is a feature-packed marketing tool that allows teams to manage their marketing tasks, content, and people from one platform.
The platform helps you to set strategies and get real-time visibility into insights that can be leveraged to make better decisions.
It also facilitates real-time reporting, which helps marketing teams forecast business tasks, find the best people to spearhead a project, and ensure the project budget and schedule are on time.
This platform also allows you to easily manage, store, and share files in various formats at scale.
It is a great project management solution for businesses that have multiple marketing projects to manage and can suit businesses that want to manage their workflows and improve collaborations.
Key Features for Smartsheet.
-Get real-time reports on strategy performance.
-Centralize and automate processes integral to your marketing project.
-Store and share files at scale.
-Accelerate content review and approval.
-Supports integration with several platforms like JIRA, Slack, and Google Workspace, among others.
Pricing overview:
*Pro-$7 per user per month
*Business-$25 per user per month
*Custom plan available.
5. Teamwork.
This tool is best designed for improving collaboration and campaign planning and has capabilities that make the lives of marketing teams easier.
The platform can help marketing teams automate processes and workflows associated with their marketing tasks. It goes beyond the borders to improve team collaboration by providing a single tool to spearhead, execute, and communicate on the tasks.
It offers a list template that allows users to repeat their most crucial processes. It also allows teams to leverage past data to set more realistic timelines.
It can be good for marketing teams to help them manage, track, and all of their marketing tasks from a single intuitive platform. Teamwork streamlines all processes associated with marketing, thus simplifying tasks such as content production and campaign planning.
Key Features for Teamwork.
-Easy resource management.
-You can visualize tasks with chat and board.
-It manages budgets.
-It tracks profitability.
-It accommodates unlimited client users.
Pricing overview:
*Free plan
*Deliver-$10 per user per month
*Grow-$18 per user per month
*Custom plan: Contact teamwork to go for it.
6. Zoho Projects.
Zoho projects offer various tools that can help marketing teams manage, automate, and track their tasks. They are best for simplifying marketing processes.
The platform facilitates clear planning by breaking down campaigns into tasks, subtasks, milestones, and task lists. When using Zoho, it’s also possible to assign descriptions and add comments to each element.
The dashboard also gives the marketing teams a clear view of the marketing projects, allowing them to access key insights into the campaign’s performance, budget, and much more.
This solution also provides marketers with very useful templates when it comes to saving time while creating blueprints for tasks. Soho projects effectively arm marketing professionals with nearly all the tools they need to automate and manage their tasks.
It Can help them create, plan, and track the progress of their campaigns in real-time. Zoho’s ability to integrate with several Zoho and other third-party applications makes it one of the best project management solutions available today for marketing.
Zoho projects Features.
-It offers task management and automation.
-It offers time tracking.
-Team collaborations.
-Supports integrations with multiple third-party applications.
-Issue tracking and SLA
Price overview.
*Free for up to 3 users
*Premium -$4 per user per month
*Enterprise-$9 per user per month
7. Marketo.
Adobe Marketo Engage is a marketing automation platform that is best for automation. It enhances email marketing, lead management, and revenue attrition on top of automation.
It offers the functions for building and scaling automated marketing campaigns and helps engage the right customers by tracking their behavior.
It helps with personalized campaigns and provides insights into the marketing dashboard, which has advanced filters and segmentations and can automatically connect and unify data.
Key Features for Marketo
-It has built-in intelligence and capabilities to provide rich behavioral data that can be used to track customers’ behavior.
It has features for content personalization, automation, marketing impact analytics, marketing data environment, and cross-channel engagement, among others.
-It provides email marketing features that help attract customers through engaging conversations.
-It offers lead management features and functionalities to attract customers.
8. Hubspot.
Hubspot MarketingHub is a place where you will get all your marketing tools and data in one place. It’s a powerful yet easy-to-use solution with over 850 custom integrations to sync with.
It is flexible, all-in-one marketing software that provides complete control and customizable objects to match CRM data to your business.
It allows naming the objects, determining the properties, and deciding the object’s association with other objects.
Key Features for Marketo.
-It offers features such as email marketing, landing pages, live chat, content management, and ads on Facebook, Instagram, LinkedIn, and others with a free plan.
With the Starter plan, you have additional features for landing page reporting, multiple currencies, and simple form follow-up, among others.
-The Professional edition provides features for marketing automation, SEO, blogs, social media, and custom reporting, among others.
The Enterprise edition contains the capabilities of account-based marketing, adaptive testing, predictive lead scoring, multi-touch revenue attrition, and much more.
Pricing overview:
*Free
*Starter-$45 per month
*Professional
*Enterprise
9. Asana.
Asana provides a marketing management platform to assist marketing teams with streamlining and automating their processes.
It’s best for planning, organizing, and executing marketing activities from start to end. It helps to create a clear path of action and set a marketing strategy.
It’s available in three editions; Basic, Premium and Business. Asana’s Basic edition is for individuals and teams who are just starting project management.
The premium edition helps the team with project planning, whereas the Business edition helps teams and companies with work management across initiatives.
Key Features for Asana.
-It offers easy-to-use templates for creative requests, an editorial calendar, and event planning, among other things.
-It can be integrated with apps you are already using.
-It offers functionalities to jumpstart projects, map out plans, balance workloads, automate processes, review and approve, and much more.
Pricing overview:
*Basic-free
*Premium-$10.99 per user per month
*Business-$24.99 per user per month
10. Hive.
Hive Marketing project management software offers a platform for faster project management and collaboration with teams. It is best for streamlining marrying initiatives from planning to execution.
It provides complete transparency for management and contains capabilities for organizing projects in different layouts, task creation, collaboration, time tracking, and much more.
Campaigns can be planned more easily using Gantt Charts, Kanban Boards, calendars, and other tools.
This powerful project management and collaboration tool is suitable for marketers because it offers functionalities for creative planning and execution and complete transparency to management.
Key Features for Hive.
You can create a reusable action template to help you assign tasks to the right people at the right time.
Collaboration features will let your team share campaign assets for proofing and approval, speeding up the review process.
-It provides reports and analytics on all projects.
-The actionable insights provided by the Hive are fully customizable according to your requirements.
Pricing overview:
*Hive Solo-Free
*Hive Teams-$12 per user per month
*Hive Enterprise-get a quote
11. Toggl Plan.
This is team project planning software. It has a drag-and-drop interface, which makes it easier to drag tasks and schedules. It contains the capabilities of checklists, easy sharing, color coding, zoom levels, comments and mentions, and reporting and data export.
It can be integrated with apps you already use, such as GitHub, Google, Calendar, and Trello.
It provides one visual hub for all campaigns, team members, and marketing tasks.
It is a platform for project management, team planning, and task management, and its capabilities include timeline sharing, recurring tasks, and multi-assign tasks, among others.
Key Features for Toggl Plan.
-It gives an overview of the team’s progress.
-This Marketing project management software helps with resource planning.
-Its beautiful color-coded timeline makes understanding the project milestones, upcoming campaign launch, and other things much easier.
-It offers functionalities for assigning campaign-related tasks and adding formats, among other things.
Pricing overview:
*Team-$8 per user per month
*Business-$13.35 per user per month
*Free trial available
12. Filestage.
This platform contains functionalities for the structured and documented review process. Marketing Teams can use it to simplify the reviewing and approval process for all marketing content.
The platform allows reviewers to add comments and annotations directly to the content. This feature eliminates misunderstandings, and you can view the status of each review with this tool.
It lets you upload videos, documents, and images, among other things, and offers a centralized and customizable platform for keeping all the proofs.
Key Features for Filestage.
-It creates transparency and helps teams manage all reviews from one place.
-It offers all the features for incorporating standardized review processes.
-It lets you define the steps for approval of your files.
-It has functions for automating, project templates, and native integration, among others.
Pricing overview:
*Essential-$9 per seat
*Advanced-$19 per seat
*Professional-$39 per seat
*Enterprise-get a quote
13. Brightpod.
Brightpod is a web-based Marketing project management and time-tracking software best suited for this task because it helps digital marketing creative teams manage marketing tasks.
It is power-packed with features and clarifies projects, campaigns, workflows, and tasks, among other things.
It assists with various marketing project-related tasks, such as time estimates, workflows, time tracking, reports, and more. Its interface is simple, clear, and intuitive.
Key Features for Brightpod.
-It can provide project progress at a glance.
-It has functionalities for organizing, managing, and tracking all SEO, social media, blog strategy, and content marketing from one place.
-It provides insights into the status of the projects.
-The shared calendar will keep you updated about the content publish dates, among other schedules.
-It provides SSL 2048-bit encryption on all pages once you log in.
Pricing overview:
*Professional-$29 per month
*Studio-$59 per month
*Agency-$99 per month
*Agency Plus-$ 199 per month
A 14-day trial is available on the platform.
SUMMARY.
The right Marketing project management software streamlines marketing companies. While choosing the software, the stakeholders’ needs and budget should be considered.
Most tools offer a free plan or trial, so it’s best to check the tool and scrutinize the options to find the one that best suits your business.
